Steve Culpepper

Wright Right, Ink.

(From Wright Right's web pages)

Writing & Producing Promotions for the Smaller Business

For most of my adult working life, I had a great time helping companies take advantage of different communication media to better position themselves and their products in the marketplace. By hiring on to a variety of communication- intensive companies, I learned very effective, very cost-efficient ways to apply specific communication technologies to specific business objectives for the benefit of both my clients and employer.

Starting with the telecommunications industry, I worked in marketing, designed and implemented telecommunication solutions for an incredible list of companies. Then, a few years later, I moved into audio visual and multi-media production. There I designed and sold production services and facility support for educational and promotional presentations, traveling the country to help clients put on the good show they needed. After several years, I migrated into trade publishing, selling magazine advertising space to businesses seeking to do more business with other businesses. I helped small, medium and large organizations effectively design their advertising message to reach the various audiences my publications delivered.

I've been a sales manager and a sales grunt. I have produced entire promotional campaigns using print, electronic media and direct mail. And, up to 1993, all of it was done while I was an employee for one company or another. But, through it all, somehow I knew that there had to be a better way of helping people more effectively get the promotion job done.

If you have ever asked yourself the question "what's important in life, anyway?" you know the true answers are found in relationships with other people. Not with things. Not with projects. Not with money. Certainly not with anything as euphemistically referred to as "a career."

When I realized that what mattered to me most was my family, I dumped my "career" and started doing what I enjoyed. That was five years ago. I haven't looked back.

I am 51 years old, married to Lynn for 20 years, and I have four children: Two girls, Kristin and Rebecca (the youngest), and two boys, David and Jon (the oldest).

What This Means to You:

This means I am not going to waste your time. I'll listen patiently to your need to reach other businesses, and tell you upfront if I think I can help you. If I think I can help you, you will quickly know what I can do for you and how much it will cost to do it.

This also means you will probably acheive your objectives a great deal sooner, and at less expense. This will be particularly true if you have used more traditional channels of promotion (marketing firms, ad agencies, public relations companies, etc.). Traditional channels have vested interest in placing excessive amounts of their billable services in as many media as they can find. Their broad brush approach to media selection pads their vouchers and depletes your bank account. I approach media selection not with a broad brush, but with an eye-dropper. This delivers maximum results for your investment.

This also means you will not be ignored. When you and I are "in-project" you are not a small fish in a big pond. You are the only fish in a well-attended aquarium.

I like to work with companies employing fewer than 100 people. This usually means there is an entrepreneur there typically wearing a lot of hats. I can usually make life a little bit easier almost immediately by putting on a hat or two in short order.

If that sounds good to you, let me know.

Culpepper Ancestry. Steve is Steven Frederick Culpepper of Minnesota, the son of James Trevor Culpepper (GA/TN), both of whom are in the Culpepper Family Tree.